Areas of Interest – MBA Majors

Chart your career path

At Rotman you may specialize by choosing to focus on an area of interest or enhance your generalist perspective by taking courses from different academic disciplines. While renowned for our strengths in Strategy and Finance, the Rotman School has strengths in a number of functional areas, reflected in the choice of elective courses.

Brand management
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

Brand Management

Business Design
Business Design is a human-centred approach to innovation. It applies the principles and practices of design to help organizations create new value and new forms of competitive advantage. At its core, Business Design is the integration of customer empathy, experience design and business strategy.

Business Design

Process and supply
Management consulting is the practice of helping organizations to improve their performance. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external advice and access to the consultants’ specialized expertise.


Financial reporting
Financial statement analysis is the process of analyzing a company’s financial statements for decision-making purposes. External stakeholders use it to understand the overall health of an organization as well as to evaluate financial performance and business value.

Financial Reporting and Analysis

Funds management
Funds management is the overseeing and handling of a financial institution’s cash flow. The fund manager ensures that the maturity schedules of the deposits coincide with the demand for loans. To do this, the manager looks at both the liabilities and the assets that influence the bank’s ability to issue credit.

Funds Management

General MBA
A general MBA program covers several important business disciplines, including economics, human resources, marketing and business policy. Students can usually choose an area of business specialization, such as human resources, marketing or international business.

General MBA

Global management
The Global Management programme will thoroughly prepare you for demanding managerial tasks in international companies. With practice-oriented training. The global management major enables students to develop expertise in the management of people, processes, and policies in a global context.

Global Management

The Health Sector Management and Policy Bachelor is designed for students who aspire to pursue a career in health management and policy. A student may declare a Business Administration major with concentration in Health Sector Management.

Health Sector Management

Innovation and entrepreneurship are essential ingredients in building a successful commercial venture. The ways in which these two concepts fuel enterprise are something our faculty never stop exploring.

Innovation and Entrepreneurship

Investment banking
Definition of ‘Investment Banking’ Definition: Investment banking is a special segment of banking operation that helps individuals or organisations raise capital and provide financial consultancy services to them. They act as intermediaries between security issuers and investors and help new firms to go public.

Investment Banking

A successful top-down process begins with executives clarifying desired results for change management/leadership programs. … Once the goal is clear and accepted, executives can identify potential leaders throughout the organization to engage in the leadership development/change management process.

Leadership and Change Management

Master the skills needed to succeed in the field of management analytics with our full-time program that runs from August to April. It encompasses the multiple skills needed to extract insights from real-world business data, including: … Designing, validating and implementing analytical solutions.

Management Analytics

Process and supply
Supply chain management is the management of the flow of goods and services and includes all processes that transform raw materials into final products. It involves the active streamlining of a business’s supply-side activities to maximize customer value and gain a competitive advantage in the marketplace.

Process and Supply Chain Management

Real estate
Real estate and property management integrates theories from other disciplines like: accounting, finance, business administration and strategic management. Students will obtain in-depth knowledge of property maintenance and functional and aesthetical development of buildings.

Real Estate

Risk management
Financial Engineering is a multidisciplinary field drawing from finance and economics, mathematics, statistics, engineering and computational methods. The emphasis of FE & RM Part I will be on the use of simple stochastic models to price derivative securities in various asset classes including equities, fixed income, credit and mortgage-backed securities.

Risk Management and Financial Engineering

Sustainability is the ability to exist constantly. In the 21st century, it refers generally to the capacity for the biosphere and human civilization to coexist. Sustainability is a broad discipline, giving students and graduates insights into most aspects of the human world from business to technology to environment